Just because we are missing PE lessons doesn’t mean we can’t stay active…..
The campaign to keep the nation active during the coronavirus (Covid-19) pandemic, Join the Movement, continued today with the launch of a television advert.
Made entirely with self-shot videos from members of the public embodying our #StayInWorkOut motto, the ad has been backed by the likes of triathletes Alistair and Jonny Brownlee, Strictly Come Dancing’s Karen Hauer, ex-England footballer Kelly Smith and former European 10,000m champion Jo Pavey.
“Keeping active has never been more important when you consider the profound benefits it can have for our mental health and physical wellbeing,” said Tim Hollingsworth, our chief executive.
“We’ve launched this advert today to celebrate all the diverse ways the public have been keeping active, whether at home with their family or alone and help people feel connected through a shared joy of moving.”
The Join the Movement campaign, supported by the Department for Digital, Culture, Media and Sport and funded by the National Lottery, launched on 26 March and aims to inspire people to get active during these uncertain times – both for their physical and mental wellbeing.
Despite the current restrictions, everyone can still get active in some way, regardless of the size of their living space, access to equipment or ability.
“We’re now in the second phase of lockdown and we want people to continue to feel inspired so that fatigue doesn’t set in, much like we see after January,” added Tim.
“People’s relationship with activity has had to change as schools, gyms and sports clubs are closed, and we’re staying at home more.
“We’re aiming to show that it is possible to stay active, and even gain new habits, no matter your age or background.
“We’d encourage people to Join the Movement, share their own content using #StayInWorkOut and check out the website for free workout tips.”